WilliamVintage - Oxfam Fashion Patron

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Oxfam and WilliamVintage are launching a year long partnership to change the way people buy and wear second-hand fashion. The partnership will bring together the expert eye of WilliamVintage founder, William Banks-Blaney and Oxfam's decades of experience on the British high street as the charity celebrates its 70th anniversary.

WilliamVintage, the iconic company specialising in the world's finest vintage clothing and haute couture, regularly draws the attention of celebrities and creative directors of the world's leading fashion houses. William Banks-Blaney, founder of WilliamVintage and now Oxfam Fashion Patron, said: "I am delighted to be the Oxfam Fashion Patron for 2013 and excited to work with Oxfam, showcasing their amazing selection of clothes and the great work this global charity carries out."

The story so far

In December 2012, William produced his first Oxfam Edit after spending six months visiting Oxfam shops and warehouses to select his favourite pieces from donations.

The Edit and partnership launched with a two-day pop up shop at One New Change in London visited by the likes of Dawn Porter, Cheery Healey and Gemma Cairney. The event showcased the best Oxfam fashion finds that William had collected. The pieces were then featured on vogue.co.uk as part of Vogue Online Fashion Week and an 'edit' of handpicked clothing was also available to buy on the Oxfam Online Shop.

William acted as creative director for the 2013 Oxfam look book bringing together a team of top fashion professionals to showcase the treasures that can be unearthed at Oxfam shops and online.

Shot by internationally renowned photographer Guy Aroch and modelled by Jacquetta Wheeler the images challenge the perception of what you can find in your local Oxfam shop. Shot on location at The Haymarket Hotel courtesy of Firmdale Hotels the creative team was completed with Charlotte Hayward on hair and make-up, art direction by Foxall Studio and post production by L.A Boutique. Everyone who worked on this photo shoot provided their services free of charge.

"The clothing used in this campaign spans over 90 years of design" explained William.

"I wanted to show the relevance of vintage and second hand clothing and to show how beautifully pieces from different decades can work together."

Throughout 2013, William will be offering his expert advice on vintage fashion through masterclasses and the Oxfam website.

About WilliamVintage

The beautiful WilliamVintage store holds Dior New Look LBDs, long-lost Courreges masterpieces, Chanel suits hand-stitched by Coco herself, and several hundred pieces that change continuously as they find new homes with women who want a unique service and a unique piece.

Celebrity fashion stylist Rachel Zoe refers to WilliamVintage as "the best store in London". Brian Atwood says he is "obsessed" with WilliamVintage. TimeOut refers to WilliamVintage as "one of the 101 best things about London".

William has been profiled in Vogue, Tatler, Marie Claire, Vanity Fair, InStyle, You Magazine and The Sunday Times Style. WilliamVintage pieces have been featured on Jacquetta Wheeler, Karlie Kloss, Anja Rubik and Isabeli Fontana, amongst other celebrated models. Devotees include Lana Del Rey, Rihanna, Eva Green, Nigella Lawson and Gillian Anderson.

William, says: "Beauty is available to everyone and can be found everywhere". From discovering a rare Dior to lecturing at The Victoria and Albert Museum, he's fast becoming the man we all want to have met.