Empowering people to make their own financial decisions
As part of our emergency response to the devastation caused by Typhoon Haiyan, Oxfam distributed 2,700 pre-paid cards to the most vulnerable families.
100% of the cards were successfully deployed, with beneficiaries using their Visa cards to buy lifesaving essentials such as water, food and hygiene products. Crucially, the cards also enabled the local economy to carry on functioning, with local shops and amenities still being able to operate.
These cards have also gone far beyond just being a payment tool. With the support of this partnership, disaster affected communities are being empowered to take control of their own financial decisions, gaining access to new financial products and learning new skills.
A future generation of customers
For Visa, its partnership with Oxfam also has important strategic advantages, supporting the company in its mission to provide financial access to everyone everywhere, and exposing them to new sets of customers with growing purchasing power.
This has been a truly transformational partnership and plans are now afoot to scale up and replicate the project for future humanitarian responses.