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Behind the Brands


Big food companies need to do more to stop people going hungry. Use your power as a consumer to change the way these global giants treat people and the planet.

The food companies behind your favourite brands have huge power. Their policies drive how food is produced and whether the farmers at the bottom get the support they deserve. But they're not doing enough to ensure everyone is treated fairly and has enough to eat. Join us to challenge the way the world's biggest food companies do business, and build a world where there's enough food for everyone.

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The companies that make some of our favourite food brands are contributing to climate change, the single biggest threat in the fight against hunger.

Kellogg and General Mills (the makers of Frosties, Pringles, Haagen Daaz and a host of other household brands) are near the bottom of the pile when it comes to caring about climate change. They're failing to fully disclose their carbon emissions or set greenhouse gas reduction targets for their supply chains.

What's more, they do business with companies that destroy forests and use polluting fertilisers.So we're taking them to task:

Challenge Kellogg and General Mills to feed people and fight climate change

The Behind the Brands scorecard

We've ranked the biggest 10 companies behind your favourite brands on issues such as land, climate change and workers' rights. 

The bottom line is they all need to do much better. Have a look at our Behind the Brands scorecard to see how the companies perform, and find out how you can push them to change for the better.

See the full company scorecard


The Behind the Brands Scorecard

Campaign success

Thanks to sustained public pressure from Oxfam supporters across the globe, a number of the world's largest food companies are now making steps toward cleaning up their supply chains.

Early in 2013, a trio of household names - Mars, Nestle and Mondelez (formerly Kraft) - responded to pressure from people like you and agreed to improve their treatment of women cocoa farmers and their families.

And in 2014, after over 270,000 of you joined the call for land justice, Coca-Cola and Pepsi stepped up and committed to zero tolerance for land grabs throughout their supply chains.


Before we launched our Behind the Brands land campaign, the injustice of land grabs - which can lead to people being left homeless and hungry - was largely ignored in the policies of the world's 10 largest food companies. But now a total of 8 companies have improved their policies on land - with Associated British Foods, Kellogg's, Nestle and Unilever committing to the principle of free, prior and informed consent of communities to ensure that they have a say over their land.