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The countdown begins: 5 days until launch

Posted by John Kentish UK Campaign Project Manager

27th Sep 2013

Tying up sugar cane at market

On Wednesday 2nd October we're launching the next phase of Behind the Brands! The details are top-secret, but this exclusive teaser video gives a sneak preview of the campaign to come. 

Behind the Brands: The story so far 

Since launching in February, Behind the Brands has mobilised more than 120,000 people to call on the Big 10 food and beverage companies to improve the way they do business. When you asked the world's three largest chocolate companies to do right by the women who grow their cocoa, Mars, Mondelez and Nestle listened, and committed to make sure women cocoa farmers in their supply chains are respected. 

The power of you

Your actions have made the companies sit up and take notice, and to start making positive changes in the food system. But the story doesn't end there. The campaign now shifts to sugar, an essential ingredient in many of our favourite brands. The Big 10 buy and produce huge amounts of sugar - but have you ever wondered where this sugar comes from? All will be revealed on 2nd October. 

A sweeter future?

Sign up now to be the first to find out which of the Big 10 companies we're targeting - and why.

Blog post written by John Kentish

UK Campaign Project Manager

More by John Kentish