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Oxfam and Dawn O'Porter team up to promote vintage fashion

Posted by Kelly OConnor Digital and Events Marketing Coordinator

16th Jul 2014

It's an exciting time for vintage fans with the Channel 4 programme This Old Thing showcasing the joys of second hand shopping and Dawn's new book, which accompanies the show delves into the history behind our fashion favourites. (Did we mention we're in it - thanks Dawn!). You can order your copy of Dawn's book here.

To celebrate, we've teamed up with Dawn O'Porter to get Britain sold on second-hand fashion. To kick-start the campaign, we're asking people to take part in Vintage Friday on August 1st and wear their vintage finds to raise money for Oxfam.

Vintage Friday

Whether that's in the office, at uni or just with a group of friends; wear your vintage gems with pride on August 1st and then text Vintage to 70066 to donate £3 to Oxfam to help fight poverty around the world. We'd love to see your pictures so tweet us @Oxfamfashion, @OxfamOnlineShop and @ThisOldThingtv using the hash tag #oxfamvintage.

Dawn O'Porter said: "Oxfam is one of my favourite places to snap up amazing vintage finds so I'm thrilled to be teaming up with them and This Old Thing to get the British public sharing their vintage treasures - all while raising money for Oxfam's work around the world."

#thisoldthing vintage closet clear out

To help in finding something to wear, from July 28th we're also calling upon the public to hold their own #thisoldthing vintage sale. Rally fashion-loving friends or colleagues together to do a closet clear out, and bring your second-hand haul to a lunch-break sale - be it at work, university or front room! There are no set prices, buyers can donate what they think the item is worth and raise as much money as possible for Oxfam. People can then take the cash and any leftover items to their local Oxfam shop with every single penny raised making a difference to the charity's vital work fighting poverty around the world.

Go to the Oxfam Online Shop

Everyone is getting in the mood for vintage and the buzz on Twitter has really spread the word....


We're featured in here!


Go to the Oxfam Online Shop

Our high street Oxfam shops receive thousands of donations that are totally unique and beautifully made on a daily basis. With a dedicated online vintage shop and a network of nearly 700 high street shops, shopping for vintage at Oxfam is a simple and cost-effective way to create an individual look - because being stylish shouldn't cost the earth. You can find your nearest Oxfam shop here.

So get clearing them wardrobes, visit our online or high street shops and wear your vintage to work to support Oxfam.

*'Messages will be charged at £3, plus one standard rate message. By texting consent is given to future marketing by Oxfam. To unsubscribe from SMS send NOINFO to 70066' 

Blog post written by Kelly OConnor

Digital and Events Marketing Coordinator

More by Kelly OConnor