This London Fashion Week for Spring Summer 16 Oxfam are thrilled to be hosting one of the most exciting events on the fashion week schedule - Charity Fashion Live.
The Charity Fashon Live event will see Stylist Emma Slade Edmondson set herself and her team a challenge - to recreate London Fashion Week looks, just moments after they appear on the LFW live stream, using only the clothing available in one of our stores. Tune in to watch live on twitter to see if the Charity Fashion Live team can prove that you don't need a big budget to be on trend, that fashion is for everyone,
and that second hand clothing can be cooler than you ever imagined!
We talked to Emma to find out why she does the Charity Fashion Live event each year and where it all started.
How did it all begin and where did the idea for the event come from?
The idea for Charity Fashion Live came to me just two weeks before London Fashion Week 2012. Essentially I wanted to do something around LFW that married with my styling ethos, which has always been rooted in what I like to call 'thoughtful fashion' - it's about really valuing textiles, experimenting with, and loving your clothes and the materials available to you. I wanted to see if we, like the fast fashion brands, could leverage the biggest fashion event of the year to talk about something really positive and accessible to the masses, and to hero a sustainable fashion
retailer and humanitarian organization like Oxfam.
If there's one thing you hope to achieve from putting on the event what would this be?
It would definitely be to open people's eyes to the possibilities of second hand clothing and textiles. I'd love it if in some way the event encouraged people to consider their local charity shop as a staple stop off for purchasing their new look. It's important to me to capture people's imagination. I think once you have people watching a project such as the Charity Fashion Live, it's then that you open the door to a conversation about some of the more gritty or hard hitting topics (like sustainability, the environment and fast fashion) that perhaps people
aren't initially as open to talking about.
How has the Charity Fashion Live event been received by the fashion industry?
So far we've been chuffed to receive support from many of the designers we've recreated. A true highlight has to be Sibling tweeting their encouragement year on year.
Oxfam shops will be hosting #FashionSalvage events on the same day. Together with Recycle for London and Love Your Clothes there will be designers and upcycling specialists showing you how to alter, repair and re-style items of pre-loved clothing to turn them into new looks, helping you add a personal touch to your new purchases - or to a piece that's been stuck at the back of your own wardrobe for too long.
Head to Oxfam Covent Garden between 2-4pm for an introduction to second hand textiles in fashion design followed by a crochet workshop hosted by Fashion industry Pioneer and Founder of Fashion Revolution Day - Orsola de Castro and London designer and queen of crochet Katie Jones.
Visit the Fabrications up cycling and alterations pop up desk at Oxfam Islington 2-4pm where you'll be able to add something personal to a garment from Oxfam or perhaps something you've brought along with you. Barley will be on hand with embellishments galore and a sewing machine to help you create something unique, to take up a hem, or for some alterations advice!
Visit Oxfam in Westbourne Grove 2-4pm for a consultation with Stylist and Costume designer Illishio Lovejoy. Pop in for advice on putting together a look for attending fashion week or that special event you have coming up.
Get involved on Saturday 19th September on Twitter at @CharityFashLive and @Oxfamfashion; Instagram at @CharityFashionLive or on the Facebook account www.facebook.com/CharityFashionLive. You can also get help and inspiration
at home by visiting www.loveyourclothes.org.uk for tips and ideas on fixing, upcycling and caring for your clothes.
The Charity Fashion Live Oxfam Edit event is brought to you by partners Recycle for London and Love Your Clothes - the campaign aimed at helping us get the most out of our clothes.
Watch this years film here on Monday the 21st September for all the behind the scenes action!