Georgina Rawes is the web editor at Ethical Consumer Magazine and an Oxfam Fashion Blogger. She explains how you can get involved with Ethical Consumer's #FightFastFashion campaign this January.
Re-think the urge to splurge in the January sales
Some shoppers can't resist a bargain. Many of us hit the shops as early as Boxing Day, despite feeling cash strapped after the festive season.
Clothing retailers entice us with endless discounts. Rather than buying bargains in bulk, we should be wondering who pays the price for such cheap clothing.
Ethical Consumer magazine, recommends buying second-hand clothing over 'fast', cheap clothing. Second-hand clothing can be an exciting and cheap alternative to the 'fast' fashion trend.
This week, we want to promote slow fashion. Tweet or Instagram us pictures of your favourite long-loved or second-hand items of clothing with the hashtag #FightFastFashion
What is wrong with 'fast' fashion?
We no longer have to wait for seasonal trends to sweep the shop floor. Instead, retailers are producing new stock on a weekly basis. This puts enormous pressure on the garment workers at the other end of the production line.
Clothing production is outsourced to countries where workers' rights can often be overlooked. Garment workers in countries like Bangladesh are overworked and underpaid.
Our desire for cheap clothing is also putting an increasing strain on our planet. WRAP reported that 350,000 tonnes of clothing ends up in landfill every year in the UK alone.
Be part of the solution?
Ethical Consumer launched this campaign last January, in line with their special report into the fashion industry. They found that many high street clothing retailers were lagging behind in ethics.
This annual campaign hopes to shine a light on the destructive nature of fast fashion, but also to show that there is an easy alternative when it comes to buying clothes.
Join the campaign by sharing your favourite second-hand item of clothing with the hashtag #FightFastFashion
and don't forget to let us know if it was #FoundInOxfam. You can join the slow fashion movement by shopping at your local Oxfam or on the Oxfam Online Shop.