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Oxfam was proud to be an official partner of the London 02 Asian Mela

21st Aug 2012

Oxfam is proud to have been an official partner of the London O2 Mela on 19 August 2012. Thousands of people celebrated Asian culture in Gunnersby Park, West London. Amidst the music, dance and family picnics, Oxfam had a chance to showcase its long history of working in South Asia.

"We have had an amazing time at the mela and the spirit has been that of fun and celebration. It's not just an asian festival, it's a cross cultural festival and it's been an amazingly vibrant day! Oxfam has also had a great opportunity to raise awareness of it's long history of work in South asia. To be chosen as a partner in the O2 Mela's 10th year was a great acknowledgment of our dedication to working in the region.",said Jane Cotton, Oxfam's head of HR.

The timing of Oxfam's involvement in the Mela was of great significance. Oxfam is marking its 61st year in India this year, it marked its 40th year of working in Bangladesh last year and will be marking its 40th year in Pakistan next year. Our recent work in the region has included flood prevention in Bangladesh, supporting projects in India and working alongside Amir Khan to raise funds for schools in Pakistan.

The Oxfam marquee included children's board games that are used to educate in areas affected by flooding in Pakistan, films around Oxfam's work in South Asia, face painting and a timeline of Oxfam's work in the region.

There was also an opportunity at the Oxfam tent for people to support those affected by the Assam floods in India where around 2.4 million people have been affected .

Oxfam will also be taking part in next years Mela and are already looking forward to it's involvement, it will be highlighting the 40th year marking of working in Pakistan.


Notes to Editors

For more information please contact

Jonaid Jilani on T: +44 (0)18 65 472193 or M: +44 (0)7810 181514 or

Photographs can be found at this link

Assam Floods infomation
The worst floods in ten years have hit Assam, India, affecting 2.4 million people and displacing half a million. Oxfam plans to help up to 56,000 people with water, sanitation, public health and emergency food security, and shelter support.

Just to give an example, Oxfam is targeting 55 villages and £50 will treat the water for one whole village for two months.

People are in urgent need of help, please give as much as you can by going to,

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