Tim Walker, famous for his iconic fashion shoots, has brought his genius for fantasy to a special shoot for Oxfam partywear featuring Roger Hargreaves' Mr Men characters.
Tim Walker said: "It was an idea that came to me because I grew up with them - Mr. Men and Little Miss.
"They illustrated to me, at a young age, the variety of human behaviours and characters in a vivid way - there are all kinds of colours and characters of Mr Men and Little Miss and there's all kinds of clothes for all sorts of people that you can buy in an Oxfam shop. And they make people smile; the cause may be serious but you can still smile."
Included in the models Tim chose for the shoot are Vogue covergirl Adwoa Aboah, new fashion favourite Jean Campbell and Australian-born Lily Nova who walked for Gucci this season.
Five hundred of Oxfam's high street shops are stocked with unique, stylish and affordable clothes to kick off the Christmas party season. And, if you can't find your individual party-look in your local store, the Oxfam Online Shop is a treasure trove with over 45,000 items of clothing and accessories, with new pieces added every day.
Fee Gilfeather, Oxfam's head of retail marketing, said: "Buying party clothes from Oxfam is a great way to help fight poverty around the world. There's something for everyone. Enjoy buying something unique and affordable, wear it this party season, and if you don't want to wear it again, just donate it back".
Explaining why he decided on the theme for the Oxfam shoot, Tim Walker said: "I wanted to do something to help promote Oxfam - and Roger Hargreaves's humorous and entertaining children's illustrations are a powerful means of spotlighting what can be great about Oxfam shops. I hope that this inspires some great looks to be found at Oxfam for the end of year partying and holiday."
Oxfam is currently raising money for victims of humanitarian crises in Yemen, West Africa and Syria, and those affected by Hurricane Matthew in Haiti. Last financial year, Oxfam's shops contributed over £20 million to Oxfam's work to end poverty.
For more information contact Gemma Parkes 07979 111427 / Oxfam Press office on 01865 472 498
Notes to Editors:
View and download the photos here: https://wordsandpictures.oxfam.org.uk/?c=31266&k=0535a98230
Photos must be credited: Tim Walker/Oxfam
Jean Campbell has won Model of the Year for the second time at the Scottish Fashion Awards
Adwoa Aboah has been nominated as International Model of the Year at this year's British Fashion Awards to be held on 4 December. Charles Jeffrey (young Scottish designer) has been shortlisted for the Emerging Talent award and has already scooped Young Designer of the Year at the Scottish Fashion Awards.
Full list of credits:
Photographer: Tim Walker
Stylist: Alice Goddard
Make-up: Sam Bryant
Set Design: Gary Card
Casting: Rosie Vogel
Production: Jeff Delich
Printed by: Graeme Bulcraig at Touch Digital
Special thanks to: RiDa Studios, Direct Photographic, and Karmer Set Building
Mr Men and Little Miss celebrate 45 years in 2016. With a 90-strong cast of characters the Mr Men and Little Misses have brought fun and laughter to generations of families. Currently a Mr. Men and Little Miss book is sold every 2.5 seconds worldwide, and lifetime sales total 250 million books.
The rights to Mr Men and Little Miss are owned by Sanrio Global based in the UK
Oxfam's Online Shop
Find a bargain or a unique treasure in Oxfam's Online Shop and join thousands of supporters who help us to fight poverty and injustice around the world. Choose from 100,000+ donated and new products or buy a loved one a fun and quirky charity gift from Oxfam Unwrapped. The proceeds will go towards our life changing work.
Every day our team of volunteers list hundreds of donated items donated including second-hand women's clothing, second-hand men's clothing and a range of one-off collectables. Not to mention our second-hand home wares, vintage wedding dresses, vinyl, music, books, seasonal favourites like Fair Trade Christmas cards and more. There's always something new to discover in Oxfam's Online Shop. www.oxfam.org.uk/shop
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