Publisher: Grant Productions, Rathbone Place, W1, Issue 4 ,Spring-Summer 1964, a completely independant publication edited and published by Peter Cook (also 'other features' by Peter Cook), Cover design by Warren Chalk, silk screening by Denis Crompton, published from 59 Aberdare Gardens, London NW6,. Paperback format magazine 'published 2 or 3 times a year' and limited to 1000 copies per issue, devoted to new ideas in architecture in stiff illustrated card covers, 20 pages, with many illustrations and an astonishing 3 dimensional colour pop-up of futuristic towers in the centre pages 'Pop Up into a New World' (by Frank Linden). This is an original 1964 1st edition issue number 4 'Zoom' - it is not a re-issue. A very scarce and sought after item indeed - a fascinating 'hand made', beautifully produced and independently published item in good condition with light shelfwear and a couple of foxing spots. There were approx 9 issues of the magazine produced in total but this issue 4 is by far the most desirable and sought after. 'Archigram were an avant-garde London based architectural group that worked on purely hypothetical projects - ie. no actual buildings. Based at the Architectural Association, London, Archigram’s productions include exhibitions, shows and even an opera, as well as the magazines. They came closest to pre-imagining the internet - as one member David Greene wrote of the future; "...where the public realm is an electronic surface enclosing the globe." 'Archigram 4, the ‘Zoom’ issue of 1964, was the key year in Archigram’s fortunes. This most brilliant of issues took more than inspiration from sci-fi comic books and Roy Lichtenstein imagery in order to present architecture as a consumable, popular item rather than the stuffy high culture that modernism had become'.