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The Trend Forecaster's Handbook Paperback – Martin Raymond

£9.99 Out Of Stock

Product description

• In fair condition. Shows signs of age on the outer cover. Edges are slightly worn.
• Paperback: 216 pages
• ISBN-10: 1856697029
• ISBN-13: 978-1856697026
• Product Dimensions: 21.6 x 1.9 x 27.9 cm

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.

Item details

Author(s):
Martin Raymond
Condition:
Used: good
Format:
Paperback
ISBN-10:
1856697029
ISBN-13:
9781856697026
Publisher:
Laurence King

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About this item

• In fair condition. Shows signs of age on the outer cover. Edges are slightly worn.
• Paperback: 216 pages
• ISBN-10: 1856697029
• ISBN-13: 978-1856697026
• Product Dimensions: 21.6 x 1.9 x 27.9 cm

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.

Author(s):
Martin Raymond
Condition:
Used: good
Format:
Paperback
ISBN-10:
1856697029
ISBN-13:
9781856697026
Publisher:
Laurence King

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