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Business analytics for Sales and Marketing Managers

£20.00

Product description

Hardback with dust jacket, both in VGC. Internally clean and bright.

Sub-titled 'How to Compete in the Information Age'.

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Item details

Author(s):
Laursen, Gert H. N.
Condition:
Used: very good
Dimensions:
16 x 23.7 x 2.5 cm
Edition:
2011
Format:
Hardback
ISBN-10:
0470912863
ISBN-13:
9780470912867
Number of pages:
242
Publisher:
John Wiley & Sons
Title:
Business analytics for Sales and Marketing Managers

Standard UK Delivery (currently free)

Delivery FAQs

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Free returns

within 21 days.
Returns policy

About this item

Hardback with dust jacket, both in VGC. Internally clean and bright.

Sub-titled 'How to Compete in the Information Age'.

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Author(s):
Laursen, Gert H. N.
Condition:
Used: very good
Dimensions:
16 x 23.7 x 2.5 cm
Edition:
2011
Format:
Hardback
ISBN-10:
0470912863
ISBN-13:
9780470912867
Number of pages:
242
Publisher:
John Wiley & Sons
Title:
Business analytics for Sales and Marketing Managers

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

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This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £6.50

Outside Europe: £11.50

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