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Corporate strategy

£4.99

Product description

This text presents a comprehensive and critical treatment of strategic management for both the private and public sectors. Suitable for both undergraduate and MBA students on basic strategy courses.;Features include the dynamics of competitive advantage and the 'dot.com' bubble, customer-driven strategy, resource-based strategy, the development of mission and objectives and new approaches to knowledge innovation and learning. Real-life examples include Roche Pharmaceuticals, e-Bay, Dyson and European Airlines, giving international coverage in terms of both theory and practical examples. Topics include organizational behaviour as well as economics and an exploration of strategy contributions from the marketing, human resource, finance and operations (production) functions.

Item details

Condition:
Used: good
Format:
Paperback
ISBN-10:
0273658549
ISBN-13:
9780273658542
Publisher:
Financial Times Prentice Hall

Standard UK Delivery (Currently Free)

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within 21 days.
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About this item

This text presents a comprehensive and critical treatment of strategic management for both the private and public sectors. Suitable for both undergraduate and MBA students on basic strategy courses.;Features include the dynamics of competitive advantage and the 'dot.com' bubble, customer-driven strategy, resource-based strategy, the development of mission and objectives and new approaches to knowledge innovation and learning. Real-life examples include Roche Pharmaceuticals, e-Bay, Dyson and European Airlines, giving international coverage in terms of both theory and practical examples. Topics include organizational behaviour as well as economics and an exploration of strategy contributions from the marketing, human resource, finance and operations (production) functions.

Condition:
Used: good
Format:
Paperback
ISBN-10:
0273658549
ISBN-13:
9780273658542
Publisher:
Financial Times Prentice Hall

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

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