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Designing Brand Identity

£54.99 Out Of Stock

Product description

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.

Some shelf-wear. Small grey discoloring at the top side. Internal pages clean and intact.

Item details

Author(s):
Alina Wheeler
Condition:
Used: good
Dimensions:
21.6 x 2.3 x 27.4 cm
Edition:
Fourth Edition
Format:
Hardback
ISBN-10:
1118099206
ISBN-13:
9781118099209
Number of pages:
326
Publisher:
John Wiley & Sons
Title:
Designing Brand Identity

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About this item

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity.

Some shelf-wear. Small grey discoloring at the top side. Internal pages clean and intact.

Author(s):
Alina Wheeler
Condition:
Used: good
Dimensions:
21.6 x 2.3 x 27.4 cm
Edition:
Fourth Edition
Format:
Hardback
ISBN-10:
1118099206
ISBN-13:
9781118099209
Number of pages:
326
Publisher:
John Wiley & Sons
Title:
Designing Brand Identity

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