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Essentials of marketing

£8.99 Out Of Stock

Product description

This book is aimed at undergraduates taking an introductory marketing course.Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Item details

Condition:
Used: good
Format:
Paperback
ISBN-10:
0273717367
ISBN-13:
9780273717362
Publisher:
Financial Times Prentice Hall

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About this item

This book is aimed at undergraduates taking an introductory marketing course.Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered.The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

Condition:
Used: good
Format:
Paperback
ISBN-10:
0273717367
ISBN-13:
9780273717362
Publisher:
Financial Times Prentice Hall

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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