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Handbook of public relations

£9.99

Product description

NEW IN PAPERBACK! This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics".... The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user-friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate' - Choice The Handbook of Public Relations is a comprehensive and detailed examination of the field, it synthesizes current literature and is divided into five sections: Part One defines the field, explaining the role of public relations in society; Part Two examines the state of the practice by looking at cutting-edge issues in management, ethics, gender, evaluation, public relations, education and media; Part Three challenges academics and practitioners to identify best practices; Part Four looks at the challenges raised by new communication technologies; Part Five takes a global view, examining theories in international public relations and the trends in practice that will shape the field in the coming years.

Item details

Condition:
Used: good
Format:
Paperback
ISBN-10:
1412909546
ISBN-13:
9781412909549
Publisher:
SAGE

Standard UK Delivery (Currently Free)

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About this item

NEW IN PAPERBACK! This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with "organizations, markets, audiences and publics".... The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user-friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate' - Choice The Handbook of Public Relations is a comprehensive and detailed examination of the field, it synthesizes current literature and is divided into five sections: Part One defines the field, explaining the role of public relations in society; Part Two examines the state of the practice by looking at cutting-edge issues in management, ethics, gender, evaluation, public relations, education and media; Part Three challenges academics and practitioners to identify best practices; Part Four looks at the challenges raised by new communication technologies; Part Five takes a global view, examining theories in international public relations and the trends in practice that will shape the field in the coming years.

Condition:
Used: good
Format:
Paperback
ISBN-10:
1412909546
ISBN-13:
9781412909549
Publisher:
SAGE

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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