Cookies on oxfam

We use cookies to ensure that you have the best experience on our website. If you continue browsing, we’ll assume that you are happy to receive all our cookies. You can change your cookie settings at any time. Find out more Accept

  • Grows vegetables
  • Fills classrooms
  • Drills wells
  • Empowers women
  • Fights poverty
  • Free Uk delivery on all gifts
    Or you can add a donation at checkout
  • Personalise your gift at checkout
    Add a personal message, ecard or card front
  • Add a 'Little Extra' at checkout
    Add-on gifts available (including chocolate!)

Feedback

Free returns

-

£3.95 UK delivery

-

All profits fight poverty

Keep up with Oxfam's Online Shop

Subscribe to our newsletter for all our latest updates, offers and promotions.

sign up to newsletter
© 2015. Oxfam is a registered charity in England and Wales (no 202918) and Scotland (SC039042). Oxfam GB is a member of Oxfam International.

How brands grow

£17.99

Product description

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

DJ is faded and slightly torn.

Item details

Author(s):
Byron Sharp
Condition:
Used: very good
Dimensions:
16x24cm
Edition:
2012
Format:
Hardback
ISBN-10:
0195573560
ISBN-13:
9780195573565
Number of pages:
228
Publisher:
Oxford University Press
Title:
How brands grow: what marketers don't know

Standard UK Delivery (£3.95 per order)

Delivery FAQs

Ts & Cs
Delivery FAQs

Free returns

within 28 days.
Returns policy

About this item

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

DJ is faded and slightly torn.

Author(s):
Byron Sharp
Condition:
Used: very good
Dimensions:
16x24cm
Edition:
2012
Format:
Hardback
ISBN-10:
0195573560
ISBN-13:
9780195573565
Number of pages:
228
Publisher:
Oxford University Press
Title:
How brands grow: what marketers don't know

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 28 days

Overseas returns: 31 days

Everything else: 28 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £8.00

Outside Europe: £15.00

Volunteer listed

Wonder how this unique item ended up online?

Most of the second-hand items you see online have been donated, by supporters like you, to our high street stores. Each item is then priced, photographed and listed on this site by our amazing team of volunteers from across the country.

After you have bought your item, our team of volunteers package and dispatch it from the Shop straight to you or your chosen recipient.

All profits from the sales of our goods go towards funding Oxfam's work around the world. We rely on your donations to sell online so please keep the cycle of goodness going!

To find out more about volunteering with Oxfam, please visit our how to volunteer page.

Oxfam Shop Macclesfield

Our shop is a little treasure trove with all sorts of things to discover! Situated in the centre of Macclesfield on Mill Street, we sell clothing & accessories, books & music, collectables, Fairtrade food and the full range of Oxfam Unwrapped gifts. We are always looking for new volunteers to add to our fun team; so if you'd like to help a good cause, you are embarking on a Duke of Edinburgh scheme, have specific skills or just want to gain experience, please get in touch. We also operate an online shop and our top team upstairs always appreciate extra hands. We are a Gift Aid enabled shop, meaning that your donations help even more. Come and pay us a visit!

View Shop