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Introduction to multimodal analysis

£19.99

Product description

Introduction to Multimodal Analysis is a unique and accessible textbook that clearly and critically explains this groundbreaking approach to visual analysis. Each chapter outlines the tools for analysis and takes the reader through examples of analysis, providing a model that can then be followed. All visual media compositions, such as photographs, advertisements, newspapers and websites, are carefully designed. A photograph of a soldier, an advertisement for a car, a magazine cover or the opening titles to a news programme are thought out to create the appropriate effect. Designers use semiotic tools such as colour, framing, focus, positioning of elements and font style to communicate with the viewer. These choices make up a visual language that we can analyse. Multimodal analysis looks at the separate components of this language to build up a toolkit for analysing the grammar of visual design. The book includes an assessment of the claim that there is a visual grammar and important differences between images and language and the way they create meaning are identified. Including images throughout and a colour plate section, Introduction to Multimodal Analysis is an essential resource for students studying multimodality within visual communication in media and cultural studies, critical discourse analysis, journalism studies or linguistics. David Machin is Lecturer in the Department of Media and Communication at the University of Leicester, and has previously taught multimodality at the Centre of Language and Communication at Cardiff University and on the Communications MA at City University. His recent publications include News Production: Theory and Practice (2006) with Sarah Niblock.

Item details

PLU:
0
Author(s):
David Machin
Condition:
As new
Dimensions:
232x156x11
EAN-13:
9780340929384
Format:
Paperback
ISBN-10:
0340929384
ISBN-13:
9780340929384
Number of items:
1
Number of pages:
206
Publisher:
Hodder Education
Title:
Introduction to multimodal analysis

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About this item

Introduction to Multimodal Analysis is a unique and accessible textbook that clearly and critically explains this groundbreaking approach to visual analysis. Each chapter outlines the tools for analysis and takes the reader through examples of analysis, providing a model that can then be followed. All visual media compositions, such as photographs, advertisements, newspapers and websites, are carefully designed. A photograph of a soldier, an advertisement for a car, a magazine cover or the opening titles to a news programme are thought out to create the appropriate effect. Designers use semiotic tools such as colour, framing, focus, positioning of elements and font style to communicate with the viewer. These choices make up a visual language that we can analyse. Multimodal analysis looks at the separate components of this language to build up a toolkit for analysing the grammar of visual design. The book includes an assessment of the claim that there is a visual grammar and important differences between images and language and the way they create meaning are identified. Including images throughout and a colour plate section, Introduction to Multimodal Analysis is an essential resource for students studying multimodality within visual communication in media and cultural studies, critical discourse analysis, journalism studies or linguistics. David Machin is Lecturer in the Department of Media and Communication at the University of Leicester, and has previously taught multimodality at the Centre of Language and Communication at Cardiff University and on the Communications MA at City University. His recent publications include News Production: Theory and Practice (2006) with Sarah Niblock.

PLU:
0
Author(s):
David Machin
Condition:
As new
Dimensions:
232x156x11
EAN-13:
9780340929384
Format:
Paperback
ISBN-10:
0340929384
ISBN-13:
9780340929384
Number of items:
1
Number of pages:
206
Publisher:
Hodder Education
Title:
Introduction to multimodal analysis

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This item will be dispatched to UK addresses via second class post within 14 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 14 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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