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Management of Design Alliances

£65.00

Product description

This book shows firms how to successfully manage design and creativity. It shows how to use design expertise effectively in all sizes of companies. It also explains how to build a productive relationship with external design companies and illustrates how design can be a strategic resource when managed properly.

Design is a creative source of competitive advantage for companies. Trends indicate that design expertise is increasingly outsourced by companies. This book focuses on design alliances and how these can be most effectively managed to achieve commercial success. It argues that the creative knowledge is located in the alliance formed between the client and design firm and that this can become a strategic competence which impacts on the company's innovative ability and business performance. If the design alliance is nurtured and incorporated into decision-making at a strategic level, then the commercial benefits are high. But if the design alliance is neglected, then the outcome can be disastrous. A unique feature of the book is the way in which it brings together a conceptual framework for examining design alliances, coupled with practical examples in the form of international case studies which deal with all aspects of the process, so as to cover the acquisition, absorption and sustenance of a design-based competitive advantage. These cases include, among others, Ericsson's mobile phone, Novo Nordisk's Novo Pen, HAG's office furniture, Ingersoll-Rand's tools, and IBM's Notebook computer. By using examples, cases and dialogue with practitioners, the book's appeal is enhanced to include both academics and practitioners. This includes students of design, strategic management, product development, marketing and technology, and managers involved in design and product development.

Lovingly sourced from our donations and listed online by our team of volunteers.

Item details

Condition:
Used: good
Format:
Hardback
ISBN-10:
0471974765
ISBN-13:
9780471974765
Publisher:
Wiley

Courier Delivery

£8.00
Signature required.
Delivery FAQs

Free returns

within 28 days.
Returns policy

About this item

This book shows firms how to successfully manage design and creativity. It shows how to use design expertise effectively in all sizes of companies. It also explains how to build a productive relationship with external design companies and illustrates how design can be a strategic resource when managed properly.

Design is a creative source of competitive advantage for companies. Trends indicate that design expertise is increasingly outsourced by companies. This book focuses on design alliances and how these can be most effectively managed to achieve commercial success. It argues that the creative knowledge is located in the alliance formed between the client and design firm and that this can become a strategic competence which impacts on the company's innovative ability and business performance. If the design alliance is nurtured and incorporated into decision-making at a strategic level, then the commercial benefits are high. But if the design alliance is neglected, then the outcome can be disastrous. A unique feature of the book is the way in which it brings together a conceptual framework for examining design alliances, coupled with practical examples in the form of international case studies which deal with all aspects of the process, so as to cover the acquisition, absorption and sustenance of a design-based competitive advantage. These cases include, among others, Ericsson's mobile phone, Novo Nordisk's Novo Pen, HAG's office furniture, Ingersoll-Rand's tools, and IBM's Notebook computer. By using examples, cases and dialogue with practitioners, the book's appeal is enhanced to include both academics and practitioners. This includes students of design, strategic management, product development, marketing and technology, and managers involved in design and product development.

Lovingly sourced from our donations and listed online by our team of volunteers.

Condition:
Used: good
Format:
Hardback
ISBN-10:
0471974765
ISBN-13:
9780471974765
Publisher:
Wiley

Delivery & returns

This item will be dispatched to UK addresses via courier within 2 working days of receipt of your order. A signature will be required on delivery. This item is not available for international delivery.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 28 days

Overseas returns: 31 days

Everything else: 28 days



Courier delivery cost: £8.00

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