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Marketing Aesthetics: The Strategic Management of Brands, Identity And Image

£5.99

Product description

Leading business and marketing experts Bernd H. Schmitt and Alex Simonson offer a strategy for managing a company's total aesthetic output, its 'look and feel', to provide a vital competitive advantage. This fascinating book combines branding, identity and image to show how aesthetics can be managed through logos, pictures, packages and advertisements as well as sounds, scents and lighting, to sell a 'memorable experience'. They support their thesis with a number of real-world success stories such as Nike, Lego, Cathay Pacific Airlines and Absolut Vodka.

This hardback 1997 edition is complete with its original unpriceclipped dustjacket. The book is in a very good, used condition. The cloth boards are gilt stamped on the spine and the text block is clean and unmarked.

Item details

Author(s):
Bernd Schmitt and Alex Simonson
Condition:
Used: very good
Dimensions:
24cmx16.5cmx3cm
Edition:
1997
Format:
Hardback
ISBN-10:
0684826550
ISBN-13:
9780684826554
Number of pages:
246
Publisher:
Free Press
Title:
Marketing Aesthetics: The Strategic Management of Brands, Identity And Image

Standard UK Delivery (£3.95 per order)

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Free returns

within 28 days.
Returns policy

About this item

Leading business and marketing experts Bernd H. Schmitt and Alex Simonson offer a strategy for managing a company's total aesthetic output, its 'look and feel', to provide a vital competitive advantage. This fascinating book combines branding, identity and image to show how aesthetics can be managed through logos, pictures, packages and advertisements as well as sounds, scents and lighting, to sell a 'memorable experience'. They support their thesis with a number of real-world success stories such as Nike, Lego, Cathay Pacific Airlines and Absolut Vodka.

This hardback 1997 edition is complete with its original unpriceclipped dustjacket. The book is in a very good, used condition. The cloth boards are gilt stamped on the spine and the text block is clean and unmarked.

Author(s):
Bernd Schmitt and Alex Simonson
Condition:
Used: very good
Dimensions:
24cmx16.5cmx3cm
Edition:
1997
Format:
Hardback
ISBN-10:
0684826550
ISBN-13:
9780684826554
Number of pages:
246
Publisher:
Free Press
Title:
Marketing Aesthetics: The Strategic Management of Brands, Identity And Image

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 28 days

Overseas returns: 31 days

Everything else: 28 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £6.50

Outside Europe: £11.50

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