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Marketing Fashion: A Global Perspective

£35.99

Product description

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. 'Marketing Fashion: A Global Perspective' is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit.
Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Condition: Used, Very Good. Front and back cover clean. Pages clean; no rips, no annotations.

Item details

Author(s):
Patricia Mink Rath, Richard Petrizzi and Penny Gill
Condition:
Used: very good
Dimensions:
10" x 8" x 1.25"
Edition:
2012
Format:
Paperback
ISBN-10:
1609010787
ISBN-13:
9781609010782
Number of pages:
504
Publisher:
Fairchild Books
Title:
Fashion Marketing: A Global Perspective

Standard UK Delivery (£3.95 per order)

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Free returns

within 28 days.
Returns policy

About this item

While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. 'Marketing Fashion: A Global Perspective' is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit.
Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.

Condition: Used, Very Good. Front and back cover clean. Pages clean; no rips, no annotations.

Author(s):
Patricia Mink Rath, Richard Petrizzi and Penny Gill
Condition:
Used: very good
Dimensions:
10" x 8" x 1.25"
Edition:
2012
Format:
Paperback
ISBN-10:
1609010787
ISBN-13:
9781609010782
Number of pages:
504
Publisher:
Fairchild Books
Title:
Fashion Marketing: A Global Perspective

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 14 days

Overseas returns: 31 days

Everything else: 28 days



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