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Marketing

£4.99

Product description

This study reflects the increasing integration of marketing and international marketing on a wide variety of courses. It provides an introduction to both areas, taking an applied approach wherever possible.;It offers an introduction to marketing, relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations.;Each chapter contains learning objectives, key terms, review and discussion questions and a case study.;It is suitable for BTEC HNC/D students of business and finance and BA/BSc students on a range of degree courses in business studies, marketing, international marketing, management and European studies, as well as for CIM and CMS/DMS students.

Item details

Condition:
Used: good
Format:
Paperback
ISBN-10:
0273037935
ISBN-13:
9780273037934

Standard UK Delivery (Currently Free)

Ts and Cs
Delivery FAQs

Free returns

within 21 days.
Returns policy

About this item

This study reflects the increasing integration of marketing and international marketing on a wide variety of courses. It provides an introduction to both areas, taking an applied approach wherever possible.;It offers an introduction to marketing, relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations.;Each chapter contains learning objectives, key terms, review and discussion questions and a case study.;It is suitable for BTEC HNC/D students of business and finance and BA/BSc students on a range of degree courses in business studies, marketing, international marketing, management and European studies, as well as for CIM and CMS/DMS students.

Condition:
Used: good
Format:
Paperback
ISBN-10:
0273037935
ISBN-13:
9780273037934

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

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Everything else: 21 days



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