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Questionnaire design

£3.99

Product description

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include:objectives in writing questionnaires differences between data collection media-planning your questionnaire-writing the questions-types of question-using prompt materially out piloting-ethical issues-social desirability bias and how to avoid it issues in multi-national surveys. Part of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.

Includes free CD ROM

Item details

Condition:
Used: very good
Format:
Paperback
ISBN-10:
074944181X
ISBN-13:
9780749441814
Publisher:
Kogan Page

Standard UK Delivery (£3.95 per order)

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within 28 days.
Returns policy

About this item

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running. Contents include:objectives in writing questionnaires differences between data collection media-planning your questionnaire-writing the questions-types of question-using prompt materially out piloting-ethical issues-social desirability bias and how to avoid it issues in multi-national surveys. Part of the new Market Research in Practice series, published in association with The Market Research Society (MRS), Questionnaire Design is an invaluable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them.

Includes free CD ROM

Condition:
Used: very good
Format:
Paperback
ISBN-10:
074944181X
ISBN-13:
9780749441814
Publisher:
Kogan Page

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

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