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Strategic marketing in tourism services

£13.99 Out Of Stock

Product description

Academic textbook on marketing and globalizing businesses in the tourism & services industry

Condition: Used - Good, Ex-Library
Some label residue on spine from library stickers
University of Derby stamp on page bottom
DRC stamp in top right corner of blank first page
Library Stamp in first page

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

Item details

PLU:
0
Author(s):
Rodoula H. Tsiotsou & Ronald E. Goldsmith
Condition:
Used: very good
Dimensions:
17 x 25 cm
Edition:
First edition 2012
Format:
Hardback
ISBN-10:
1780520700
ISBN-13:
9781780520704
Number of pages:
377
Publisher:
Emerald
Title:
Strategic Marketing in Tourism Services

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About this item

Academic textbook on marketing and globalizing businesses in the tourism & services industry

Condition: Used - Good, Ex-Library
Some label residue on spine from library stickers
University of Derby stamp on page bottom
DRC stamp in top right corner of blank first page
Library Stamp in first page

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.

PLU:
0
Author(s):
Rodoula H. Tsiotsou & Ronald E. Goldsmith
Condition:
Used: very good
Dimensions:
17 x 25 cm
Edition:
First edition 2012
Format:
Hardback
ISBN-10:
1780520700
ISBN-13:
9781780520704
Number of pages:
377
Publisher:
Emerald
Title:
Strategic Marketing in Tourism Services

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