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The 22 immuntable laws of marketing

£3.99

Product description

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive roles that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. With irreverent but honest insights, and often flying the face of conventional, but not always successful wisdom, they give us: THE LAW OF CANDOUR be honest with your audience, point out the negatives, and improve your credibility THE LAW OF LINE EXTENSION don't try to be all things to all people; companies that over-extend themselves consistently lose market share THE LAW OF THE LADDER the battle isn't lost if you fail to be No. 1 The real-life examples, common-sense suggestions and killer instincts contained in 'The 22 Immutable Laws of Marketing' are nothing less than the rules by which companies will flourish or fail.

Item details

Condition:
Used: good
Format:
Paperback
ISBN-10:
0006383459
ISBN-13:
9780006383451
Publisher:
HarperCollins

Standard UK Delivery (£3.95 per order)

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within 28 days.
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About this item

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive roles that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. With irreverent but honest insights, and often flying the face of conventional, but not always successful wisdom, they give us: THE LAW OF CANDOUR be honest with your audience, point out the negatives, and improve your credibility THE LAW OF LINE EXTENSION don't try to be all things to all people; companies that over-extend themselves consistently lose market share THE LAW OF THE LADDER the battle isn't lost if you fail to be No. 1 The real-life examples, common-sense suggestions and killer instincts contained in 'The 22 Immutable Laws of Marketing' are nothing less than the rules by which companies will flourish or fail.

Condition:
Used: good
Format:
Paperback
ISBN-10:
0006383459
ISBN-13:
9780006383451
Publisher:
HarperCollins

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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