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Optimal database marketing

£19.99

Product description

Illustrates how organisations can properly create and effectively use marketing databases. It offers in-depth, practical coverage of the strategic and tactical decisions involved in marketing database development, maintenance and mining, while emphasising how organisations can establish and maximise their relationships with customers.

This copy is in very good condition.

Item details

Author(s):
Ronald G Drozdenko, Perry D. Drake
Condition:
Used: very good
Edition:
First 2002
Format:
Hardback
ISBN-10:
0761923578
ISBN-13:
9780761923572
Number of pages:
398
Publisher:
Sage Pub
Title:
Optimal database marketing

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within 28 days.
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About this item

Illustrates how organisations can properly create and effectively use marketing databases. It offers in-depth, practical coverage of the strategic and tactical decisions involved in marketing database development, maintenance and mining, while emphasising how organisations can establish and maximise their relationships with customers.

This copy is in very good condition.

Author(s):
Ronald G Drozdenko, Perry D. Drake
Condition:
Used: very good
Edition:
First 2002
Format:
Hardback
ISBN-10:
0761923578
ISBN-13:
9780761923572
Number of pages:
398
Publisher:
Sage Pub
Title:
Optimal database marketing

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

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