Beau Brummell's life is a riveting story of unparalleled fame, fashion and admiration followed by a descent into poverty and madness. The man who put Saville Row on the map, who could win friends, political arguments or the favours of women with apparent effortlessness, and who was responsible for some of the wittiest put-downs in history, Brummell created the myth of the British gent typified by wit, style, sex, and the finest tailoring in the world. In this biography Ian Kelly brings the clothes, fashions and people of Regency England vividly to life. Brummell's life is a mirror to his own age and also to our own. Part Andy Warhol, part David Beckham, part Oscar Wilde - Brummell became famous by virtue of his image at a time when the modern concept of 'celebrity' was first termed. This is the man with cause to be considered the father of the cult of personality - to be considered, indeed, as the first true 'celebrity'.