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Kids Rule! Nickelodeon and Consumer Citizenship

£10.99

Product description

In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America's young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network's self-conscious engagement with kids-its creation of a "Nickelodeon Nation" offering choices and empowerment within a world structured by rigid adult rules-combines an appeal to kids' formidable purchasing power with assertions of their political and cultural power. This 2007 book is in very good condition. There is a small crease to the side of the front of the paperback cover and some very minor dogging to the corners of the cover and first few pages from how it has been stored. There are a few scratches to and small marks to the page block, only visible when the book is closed but 276 pages themselves are clean and appear unread.

Item details

Author(s):
Sarah Banet-Weiser
Condition:
Used: very good
Dimensions:
9 x 6 x 0.5in
Format:
Paperback
ISBN-10:
0822339935
ISBN-13:
9780822339939
Number of pages:
276
Publisher:
Duke University Press

Standard UK Delivery (£3.95 per order)

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About this item

In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Nickelodeon is arguably the most commercially successful cable network ever. Broadcasting original programs such as Dora the Explorer, SpongeBob SquarePants, and Rugrats (and producing related movies, Web sites, and merchandise), Nickelodeon has worked aggressively to claim and maintain its position as the preeminent creator and distributor of television programs for America's young children, tweens, and teens. Banet-Weiser argues that a key to its success is its construction of children as citizens within a commercial context. The network's self-conscious engagement with kids-its creation of a "Nickelodeon Nation" offering choices and empowerment within a world structured by rigid adult rules-combines an appeal to kids' formidable purchasing power with assertions of their political and cultural power. This 2007 book is in very good condition. There is a small crease to the side of the front of the paperback cover and some very minor dogging to the corners of the cover and first few pages from how it has been stored. There are a few scratches to and small marks to the page block, only visible when the book is closed but 276 pages themselves are clean and appear unread.

Author(s):
Sarah Banet-Weiser
Condition:
Used: very good
Dimensions:
9 x 6 x 0.5in
Format:
Paperback
ISBN-10:
0822339935
ISBN-13:
9780822339939
Number of pages:
276
Publisher:
Duke University Press

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

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Europe: £8.00

Outside Europe: £15.00

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