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Passion's Fortune - The Story of Mills & Boon

£17.99

Product description

Published in 1999 by Oxford University Press. Includes notes, bibliography and index.

This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. Produced on the firm's 90th anniversary, Joseph McAleer has written the first history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills & Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills & Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.

Complete with unclipped dust jacket. In excellent (almost 'as new') condition. Slight fading to the spine.

Item details

Author(s):
Joseph McAlleer
Condition:
Used: very good
Dimensions:
24cm x 16cm
Edition:
1999
Format:
Hardback
ISBN-10:
0198204558
ISBN-13:
9780198204558
Number of pages:
322
Publisher:
Oxford University Press
Title:
Passion's Fortune - The Story of Mills & Boon

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About this item

Published in 1999 by Oxford University Press. Includes notes, bibliography and index.

This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. Produced on the firm's 90th anniversary, Joseph McAleer has written the first history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills & Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills & Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.

Complete with unclipped dust jacket. In excellent (almost 'as new') condition. Slight fading to the spine.

Author(s):
Joseph McAlleer
Condition:
Used: very good
Dimensions:
24cm x 16cm
Edition:
1999
Format:
Hardback
ISBN-10:
0198204558
ISBN-13:
9780198204558
Number of pages:
322
Publisher:
Oxford University Press
Title:
Passion's Fortune - The Story of Mills & Boon

Delivery & returns

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