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Evaluating health promotion programs

£14.99

Product description

Jacket shows a bit of shelfwear and curl. Front endpaper bears stamp and sticker from the Oxfam library. Book otherwise spick and span.

This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be of use to both students and researchers and designers involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion framework and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of he research and evaluation activities needed to assess a health promotion program.

Item details

Condition:
Used: very good
Format:
Hardback
ISBN-10:
0195141768
ISBN-13:
9780195141764
Publisher:
Oxford University Press

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About this item

Jacket shows a bit of shelfwear and curl. Front endpaper bears stamp and sticker from the Oxfam library. Book otherwise spick and span.

This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be of use to both students and researchers and designers involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion framework and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of he research and evaluation activities needed to assess a health promotion program.

Condition:
Used: very good
Format:
Hardback
ISBN-10:
0195141768
ISBN-13:
9780195141764
Publisher:
Oxford University Press

Delivery & returns

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This item will be dispatched to UK addresses via second class post within 14 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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