Cookies on oxfam

We use cookies to ensure that you have the best experience on our website. If you continue browsing, we’ll assume that you are happy to receive all our cookies. You can change your cookie settings at any time. Find out more Accept

  • Grows vegetables
  • Fills classrooms
  • Drills wells
  • Empowers women
  • Fights poverty
  • Free Uk delivery on all gifts
    Or you can add a donation at checkout
  • Personalise your gift at checkout
    Add a personal message, ecard or card front
  • Add a 'Little Extra' at checkout
    Add-on gifts available (including chocolate!)

Free returns

-

£3.95 delivery per order

-

All profits fight poverty

Keep up with Oxfam's Online Shop

Subscribe to our newsletter for all our latest updates, offers and promotions.

© 2015. Oxfam is a registered charity in England and Wales (no 202918) and Scotland (SC039042). Oxfam GB is a member of Oxfam International.

Consumer Psychology

£11.99 Out Of Stock

Product description

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory, Learning, Perception, Attention, Emotions, Decision making. Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life. Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

In good condition with only minor shelf wear.

Item details

Author(s):
V. Jansson-Boyd, Catherine
Condition:
Used: good
Format:
Paperback
ISBN-10:
033522928X
ISBN-13:
9780335229284
Number of pages:
258
Publisher:
McGraw-Hill/Open University Press
Title:
Consumer Psychology

Sold Out

We're sorry to say this item has now sold out.

There are over 100,000 more items in stock. Start browsing with our suggestions below.

About this item

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory, Learning, Perception, Attention, Emotions, Decision making. Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life. Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

In good condition with only minor shelf wear.

Author(s):
V. Jansson-Boyd, Catherine
Condition:
Used: good
Format:
Paperback
ISBN-10:
033522928X
ISBN-13:
9780335229284
Number of pages:
258
Publisher:
McGraw-Hill/Open University Press
Title:
Consumer Psychology

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

You can find out more about delivery and returns in our help section.

We offer a no quibble returns policy as follows:

Wedding dresses: 28 days

Overseas returns: 31 days

Everything else: 28 days


This item is also available for international delivery by airmail, carrying a mandatory delivery charge of:

Europe: £4.70

Outside Europe: £7.00

Volunteer listed

Wonder how this unique item ended up online?

Most of the second-hand items you see online have been donated, by supporters like you, to our high street stores. Each item is then priced, photographed and listed on this site by our amazing team of volunteers from across the country.

After you have bought your item, our team of volunteers package and dispatch it from the Shop straight to you or your chosen recipient.

All profits from the sales of our goods go towards funding Oxfam's work around the world. We rely on your donations to sell online so please keep the cycle of goodness going!

To find out more about volunteering with Oxfam, please visit our how to volunteer page.

Oxfam Bookshop Coventry

Trading for over 30 years, the Coventry books & music store has a wide selection of academic textbooks, literature, poetry, and plays, alongside fiction, crime, travel and children's books. We have one of the largest sci-fi departments in the country, stocking hundreds of comics (many rare and out of print), graphic novels, games, collectables and prints. Our music department carries collectable and out of print titles on vinyl, CD, and DVD. We also have many film & music reference books and biographies. The newest addition is a poster department selling classic and rare posters from music and cinema. So come on - send yourself to Coventry!

View Shop