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Marketing the City by Hedley Smyth Signed

£50.00

Product description

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

A signed copy in good condition. There is some staining to the page edges at the top and some bumps to corners but inside the pages are clean and bright.

Item details

Added value:
Signed First Edition
Author(s):
Hedley Smyth
Condition:
Used: good
Dimensions:
24x16cm
Edition:
1994 First Edition
Format:
Hardback
ISBN-10:
0419186107
ISBN-13:
9780419186106
Number of pages:
289
Publisher:
E & FN Spon
Title:
Marketing the City

Standard UK Delivery (currently free)

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About this item

This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.

A signed copy in good condition. There is some staining to the page edges at the top and some bumps to corners but inside the pages are clean and bright.

Added value:
Signed First Edition
Author(s):
Hedley Smyth
Condition:
Used: good
Dimensions:
24x16cm
Edition:
1994 First Edition
Format:
Hardback
ISBN-10:
0419186107
ISBN-13:
9780419186106
Number of pages:
289
Publisher:
E & FN Spon
Title:
Marketing the City

Delivery & returns

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This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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Outside Europe: £11.50

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