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Sensory Marketing - B. Hulten, N. Broweus & M. Van Dijk

£10.99

Product description

This pioneering work shows how the five human senses - smell, sound, sight, taste or touch - are the starting point for a firm's strategic marketing. It concerns how firms are able to treat the customers in a more intimate and personal way than before, through emotional, rational and sensual elements.

Hardback with dust jacket, very good condition.

Item details

Author(s):
B. Hulten, N. Broweus & M. Van Dijk
Condition:
Used: very good
Dimensions:
24 x 16 cm
Edition:
2009 Edition
Format:
Hardback
ISBN-10:
0230576575
ISBN-13:
9780230576575
Number of pages:
183
Publisher:
Palgrave Macmillan
Title:
Sensory Marketing

Standard UK Delivery (£3.95 per order)

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About this item

This pioneering work shows how the five human senses - smell, sound, sight, taste or touch - are the starting point for a firm's strategic marketing. It concerns how firms are able to treat the customers in a more intimate and personal way than before, through emotional, rational and sensual elements.

Hardback with dust jacket, very good condition.

Author(s):
B. Hulten, N. Broweus & M. Van Dijk
Condition:
Used: very good
Dimensions:
24 x 16 cm
Edition:
2009 Edition
Format:
Hardback
ISBN-10:
0230576575
ISBN-13:
9780230576575
Number of pages:
183
Publisher:
Palgrave Macmillan
Title:
Sensory Marketing

Delivery & returns

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is £3.95 per order, so you're only charged once no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

This item will be dispatched to UK addresses via second class post within 2 working days of receipt of your order. Standard UK delivery is currently free, no matter how many items you have in your basket. Any additional courier charges will be applied at checkout as they vary depending on delivery address.

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