If you want a book on strategic management which is right up to date, comprehensive, international, innovative, based in the real world of business and yet is easy to read and understand, then this book is for you. This is the best book on strategic management you can buy. Here's why:
COMPREHENSIVE - No other text on strategy covers the subject as fully - or as understandably - as this book.
CASES - Over one-quarter of the book consists of full-length and single-page case studies.
CUTTING EDGE - The text discusses the very latest issues and thinking in strategy, and includes fully up-to-date references and further reading.
WEBSITE - This book has its own website which allows us to keep the text package completely up to date. No other major European text on corporate strategy offers you this resource.
DESIGN - The book has a fresh, attractive and clear page design, and includes learning objectives, mini-cases, boxed examples, key terms, summaries, checklists for revision, further reading, questions and research assignments.
Third Edition. Internally clean and bright. Slight foxing to some page edges. Minor creasing to some page corners. Slight sticker residue on back cover. Small pen mark on top of pages.