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The handbook of organic and fair trade food marketing

£15.00 Out Of Stock

Product description

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Item details

Author(s):
Ed. Simon Wright and Diane McCrea
Condition:
As new
Dimensions:
170mmx250mm
Edition:
2007
Format:
Hardback
ISBN-10:
1405150580
ISBN-13:
9781405150583
Number of pages:
291
Publisher:
Blackwell
Title:
The Handbook of Organic Fair Trade and Food Marketing

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About this item

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Author(s):
Ed. Simon Wright and Diane McCrea
Condition:
As new
Dimensions:
170mmx250mm
Edition:
2007
Format:
Hardback
ISBN-10:
1405150580
ISBN-13:
9781405150583
Number of pages:
291
Publisher:
Blackwell
Title:
The Handbook of Organic Fair Trade and Food Marketing

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