Will the Global Identity save Oxfam money?
Rebranding a global operation like Oxfam's is a pretty big job - this project will cost about £550,000 which is being split between the 15 Oxfam offices around the world, according to their size. Oxfam GB will incur the greatest share of the cost, but due to the benefits that Oxfam GB stands to gain through having a more unified and consistent brand then we think this is a worthwhile investment. The full cost would be less than 0.14% of Oxfam GB's yearly turnover.
In terms of savings, having a consistent global identity will save time and money in producing communications. Over time there will be further savings, as staff share communication materials across the world.
We are proud of our new global identity. We believe it is a considered use of our expenditure and will ensure that Oxfam continues to improve and save lives around the world.