The uplifting story told in the advert is based on a real life example of Oxfam's work in Sri Lanka. Oxfam is working with communities who have returned to their villages to rebuild their lives after being displaced during the civil war, and have set up a number of dairy cooperatives, which now sell milk to private companies, local schools and shops. The cooperatives also produce their own milk-based products such as toffee, ghee and milk ice-lollies, which they sell themselves.
The cooperatives provide jobs ranging from managerial to sales to veterinary work. Oxfam has also distributed cows to community members, enabling them to make an income through selling milk to the cooperatives. When these cows have calves they are given to other community members, making the projects sustainable, and ultimately lifting the lives of entire communities.