Dr Carolyn Mair is a cognitive Psychologist working in the fashion industry. She was invited to join London College of Fashion (LCF), University of the Arts London (UAL) to establish a Psychology Department and create the world’s first Masters and Bachelors degree programmes to apply Psychology specifically in the context of Fashion.
Today she runs Carolyn Mair Consulting Limited, providing insights and strategic services that identify, understand and predict human behaviour in the context of fashion business. She works with brands, image consultants, journalists and educators keen to understand more about human behaviour. From what and why consumers buy what they do, through developing behaviour change programmes for social and environmental sustainability, to improving mental health and wellbeing.