Oxfam to unveil world’s most expensive pie – and calls on the upper crust to pay their fair share in tax.

• Oxfam Pie Society, a one-day pop-up pie shop in East London, will see your average punter pay normal prices – while those with assets over £10 million will contribute 2% extra
• Three quarters of Britons support a 2% annual tax on assets above £10 million, which could raise around £24 billion a year
• The Oxfam Pie Society pop-up takes place during the World Economic Forum in Davos – where high society meet to discuss global affairs – as Oxfam highlights the extent and effects of global wealth inequality in an upcoming report
• ‘Pie Society’ by Oxfam opens its doors on 20 January between 11am-2:30pm, welcoming guests (and billionaires) to eat pie and chew over wealth inequality

Oxfam is opening Pie Society, a pop-up pie shop in East London, where the super-rich will be asked to pay a little extra dosh for their nosh, demonstrating how a 2% wealth tax could work.

Oxfam will also be unveiling what they believe to be the world’s most expensive pie for the wealthiest of the wealthy – to highlight that none of us can afford to live with extreme inequality.

Taking over traditional pie shop F. Cooke in Hoxton (150 Hoxton St, London N1 6SH) for the day on 20 January 2026, Pie Society by Oxfam will serve classic pie and mash dishes, and jellied eels, modestly priced for the average punter.

Multimillionaires will pay a little extra – 2% more if they have assets over £10 million – to show how simple a 2% wealth tax can be. A 2% annual tax on assets above £10 million could contribute more than crumbs to the UK economy – by raising up to £24 billion annually.

Punters who are hungry for change will be able to choose from a range of delicious pies, accompanied with a traditional serving of cash and gravy-train.

Timed to coincide with the World Economic Forum in Davos, where the world’s elites gather to discuss global affairs, the Oxfam Pie Society pop-up aims to show just how simple a fairer taxation system can be with the addition of a wealth tax.

The event will also coincide with the publication of Oxfam’s latest global inequality report, which will be released on the 19th of January.

But Pie Society is not just about eating pies, it’s about building a fairer future where inequality is no longer baked in. Oxfam believe that sparking an important conversation around wealth inequality with everyone is important. That’s why they are bringing to the table the voices that matter. Yours!

Event Details:

• Date: 20th January
• Time: 11am-2:30pm
• Location: F Cooke, 50 Hoxton St, London N1 6SH

-ENDS-

Notes to Editor

• Oxfam supports the wealth tax reform that Tax Justice UK and Patriotic Millionaires UK have set out: to apply a 2% wealth tax on assets over £10 million, raising up to £24 billion a year.
• Polling in March 2025, by YouGov on behalf of Oxfam and published on the eve of the Spring Statement, clearly shows that people across the UK strongly back action on wealth inequality: Including that 78% support introducing a 2% wealth tax on net assets worth more than £10 million.
• Media Contact: Blurred, on behalf of Oxfam: oxfamteam@blurred.global