Loom x Oxfam: Turning unwearable into unmissable | Oxfam GB
The clothes UK consumers buy are worn on average for less than 5 days before being thrown away. This means they spend nearly 1500 days just sitting in our wardrobes.
When I learned this, I couldn’t stop thinking – what if there was a way to give those forgotten pieces a second life? Not just as something wearable, but as something truly one-of-a-kind. That’s exactly why I’m so excited to share Loom's new collaboration with Oxfam.
I’m Daisy Harvey, and I’m the founder of Loom. We’ve teamed up to launch an incredible trial that transforms damaged donations into exclusive upcycled bags – and they’re available now on Oxfam’s Online Shop. Using materials like non-wearable denim and damaged curtain linens, we’ve created a limited run of 200 patchwork bags, each one entirely unique.
For me, this is about so much more than a product drop. It’s about shared values – sustainability, creativity, and keeping clothes and textiles in use for as long as possible.
Daisy, the founder of Loom, with Ffion, Oxfam's Festival and Events manager, in Oxfam's Batley Warehouse.
Why Loom exists
I started Loom to make upcycling easy and exciting for everyone. The Loom app connects people with over 100 amazing designers who can redesign your clothes into something you’ll love again. If it doesn’t fit, needs a fix, or was just never quite “you” or even if it’s a treasured wedding dress or heirloom our designers can work their magic.
You simply upload a photo of the item you want redesigned, and we’ll suggest ideas and designers who can transform it into something completely unique.
Working with Oxfam on this project has been such a joy. It’s exactly the kind of collaboration I dreamt about when I started Loom – one that takes clothes destined for waste and turns them into something beautiful and useful.
200 bags. 200 stories.
These bags have been lovingly made in the UK by an incredible production studio. No two are the same. Some feature original garment details – think pockets, buttonholes, even shirt cuffs – while others mix unexpected fabrics and prints for a patchwork that tells its own story.
We’ve got totes with comfy double straps, reversible styles, and big-pocket designs that are perfect for work, shopping, or travel. And the best part? Every single one is made from textiles that couldn’t be worn anymore – damaged donations and old curtain samples that might otherwise have ended up in landfill.
“Upcycling is undoing the damage we’ve created as a fashion industry.”
Martin and Laura, Loom x Oxfam makers
The making process
From our first design chats to mood boards to the final bags, the process has been such a creative adventure. Our makers received boxes of non-wearable textiles and paired fabrics, textures, and colours to bring these designs to life.
When I spoke to Martin and Laura, two of the brilliant makers behind the collection, they called upcycling “undoing the damage we’ve created as a fashion industry.” I couldn’t agree more. They told me they loved the challenge of working with hundreds of different fabric types and finding the perfect way to make each one shine.
A piece of the textiles used to create a Loom bag.
Where to buy Loom x Oxfam
The bags, priced between £40 and £50, are available on Oxfam’s Online Shop now, and will also pop up at Oxfam’s Festival Shops over the summer. They’re limited edition, so once they’re gone, they’re gone.
This is just the beginning, I’d love to see more collections like this become the norm. Together, we can prove that upcycling works for the planet, for creativity, and for our wardrobes.
You can shop the Loom x Oxfam collection here .
Learn more about the Loom x Oxfam collaboration.
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– Discover creative and sustainable ideas to help you clear out your wardrobe and give your clothes a new purpose.