Fairtrade is about social justice.
By consumers taking the simple action of choosing Fairtrade, they are protecting the future of our food by supporting farmers on the frontline of the climate crisis and facing rising costs.
80 percent of the world’s food comes from 500 million family farms, where people are increasingly facing the worst effects of the climate crisis. Furthermore, these small-scale family farmers which are disproportionately affected by climate change lack access to the resources they need to adapt to a changing climate (source: UN Food and Agriculture Organisation)
Poverty, caused in part by decades of chronic underpayment, is a root cause of inability to adapt to climate change.
Poverty prevents smallholder farmers from developing their businesses. This fuels a vicious cycle of low productivity and declining incomes. The less farmers earn, the harder it is to secure good harvests. All this leaves them financially unable to tackle climate change damage.
Choosing Fairtrade means choosing to prioritise farmers' livelihoods. With collective strength. Through co-ops and their bargaining power, the protection of the Fairtrade Minimum Price and Fairtrade Premium. More money means more climate resilience into the future.