STARS IGNITE A CALL TO CHOOSE SECOND-HAND CLOTHES AT OXFAM’S LONDON FASHION WEEK SHOW

Photos - https://oxfam.box.com/s/kmi3bpjnuj3jd17xqcyjhn8reylsp01c

B roll - https://icnk.io/u/kCfPdzuH9zy4/

A star-studded line-up of celebrities and models including chart topping singer and musician Sam Ryder, presenter Katie Piper and Paralympic champion Kadeena Cox, took to a unique curved runway at Oxfam’s Style for Change show tonight to spotlight the power of second hand clothes to change the world, and to encourage audiences to ‘Dress for the world you want’.

Helping to kick-off London Fashion Week, Oxfam’s runway show - in partnership with Vinted, the leading online marketplace dedicated to second-hand fashion - showcased the very best of stylish, sustainable fashion, curated by the pioneer of thrifting, celebrity stylist Bay Garnett. The show - part of Oxfam’s Second Hand September campaign - took place at Ambika P3 art gallery amid new research showing that on average, most items of clothing in the UK are worn for less than five days, spending 1500 days or over 99 per cent of their lifetime in the wardrobe**.

Actor Eunice Olumide, MBE and model-activist Munroe Bergdorf joined Oxfam in urging shoppers to make a powerful fashion statement by choosing pre-loved and giving clothes a new lease of life. 

Chart topping singer, songwriter and musician Sam Ryder said: “I’m absolutely buzzing to be part of Oxfam’s Style for Change fashion show! In my own life, I love pulling unique looks together from vintage, second hand pieces, which make up a large portion of my wardrobe. Choosing sustainable fashion and buying second hand is a great way to help protect our planet and encourage everyone to give it a go.!”

Paralympian Kadeena Cox, added: "Put me on a race track and I’m fine, but put me on a runway at London Fashion Week and my nerves really kicked in. Thankfully I loved the second hand outfit that had been chosen for me and as soon as I heard the music, my nerves went. It was an amazing experience! Wearing pre-loved pieces feels good because it’s a simple way to make a positive statement. Being part of Oxfam's fashion show reminded me that our choices have power and we can be part of the future of climate conscious fashion…and look good doing it.”

For those inspired by the Style for Change looks, every outfit from the runway will be available to buy on Oxfam’s online ‘wardrobe’ shop on Vinted, the platform committed to making second-hand the first choice worldwide. A 'Bay Garnett Collection' of 100 items chosen by the show stylist herself will also be available with all proceeds going to the charity. 

Showcasing stunning looks styled entirely from pre-loved clothing, stars took to fashion’s biggest stage to prove you can dress for the world you want and look great doing it. The full line-up included:

• Chart topping singer, songwriter and musician Sam Ryder
• Presenter, activist and beauty positivity pioneer Katie Piper 
• Trailblazing model and activist, Munroe Bergdorf 
• Paralympic champion Kadeena Cox
• Scottish fashion model and actor Eunice Olumide, MBE 
• Nigerian-British actor, activist and theatre maker Fehinti Balogun
• Model and Sustainable Fashion Editor Brett Staniland
• Award-winning TV presenter and sustainable stylist Sabrina Grant 
• British model and presenter. Jade Parfitt, walking with her daughter Silver
• BAFTA-winning iconic costume designer Sandy Powell, CBE
• Model Natalia Chew 
• Actor Charity Wakefield 
• Model Laura Bailey 
• Actor poet and filmmaker Greta Bellamancina
• Model sisters Grace & Cass Clover
• Fashion Model & content Creator Louise Boyce - @Mamastillgotit 

Model and activist Munroe Bergdorf, added: “Fashion is an incredible form of self-expression, but it also comes with a responsibility - to our planet and to each other. Choosing second-hand is a powerful way to challenge fast fashion culture. Together, we can reshape the future of fashion into something sustainable, inclusive, and inspiring.”

Oxfam is encouraging everyone to continue shopping second-hand, donating unwanted clothes, and rethinking consumption habits not just this month, but all year round. The power to reshape the fashion industry lies in every purchase and donation, helping to reduce waste and drive change.

Lorna Fallon, Oxfam’s Retail Director, said: “By 2050, the global garment industry is on course to produce 138 billion clothes each year that are never worn. That’s the equivalent of almost 4 outfits each year for every person on the planet.  This is simply not sustainable. By buying, wearing and donating second hand you’re reducing the demand for fast fashion and the damage to our planet. Plus, by shopping with Oxfam, you’re also helping to raise vital funds to help tackle poverty and inequality around the world.

“The Oxfam fashion show demonstrates that what we wear has power. It says something about what we stand for and the world we want to live in. Oxfam is urging people to make a powerful fashion statement this September by dressing for the world they want to see. Shopping second hand with Oxfam means looking good and doing good.”

Jessie de la Merced, Vinted’s VP Corporate Affairs said: “Vinted has helped millions across the UK discover the joy of second-hand shopping. Our collaboration with Oxfam on Style for Change celebrates pre-loved fashion and shows what’s possible when leaders in the second-hand space unite.”

As thrifting pioneer Bay Garnett, who styled every outfit for the show, said: “Second-hand fashion isn’t just a trend, it’s a movement reshaping the industry for good. This show proves that choosing pre-loved isn’t just the future, it’s the now - and it’s making a real difference.”

To browse and shop the Style for Change collection, visit Oxfam’s Vinted Wardrobe.

ENDS

For more information or interview requests contact: Oxfam Media Unit media.unit@oxfam.org.uk / 07748 761999

Notes to Editors

**Oxfam research August 2025 - https://www.oxfam.org.uk/media/press-releases/global-fashion-industry-on-track-to-produce-enough-unworn-clothes-to-almost-reach-from-earth-to-mars-and-back/

Bay Garnett is a British stylist, editor and consultant. She was one of the first fashion editors to pair elusive couture creations with accessible charity shop treasures in shoots for Vogue. Credited with pioneering “thrifting”, she and Kira Jolliffe founded the anti-fashion magazines Cheap Date and Fanpages, and co-authored the book The Cheap Date Guide To Style. Bay has championed Oxfam’s Second Hand September for a number of years now. This will be Bay’s third Oxfam fashion show, which she has styled with all second-hand clothing.

Style for Change is produced by Antony Waller.

Hair:

Hair by Narad Kutowaroo for Unite Haircare. Tags: @unite_hair_uk @naradkutowaroo

A London-based session stylist, Narad Kutowaroo's diverse career has taken him around the world looking after chart-topping artists and award-winning actors, styling backstage at both haute couture and ready to wear fashion weeks. Narad became Unite Haircare's official Uk ambassador in early 2022, working with the brand on celebrity shoots, editorials and global fashion catwalk shows and presentations.

Makeup

Makeup by Mandy Gakhal for AOFMPro. Tags: @aofmakup @mandaygakhal

Mandy Gakhal is a pro-makeup artist who has worked backstage at London, Milan, New York and Paris Fashion Weeks. AOFM Pro is a high-profile creative agency, specializing in supplying teams of beauty professionals such as makeup artists, hairstylists and nail technicians. Known globally within the fashion industry as a leader in supplying backstage makeup teams for fashion shows, with teams supplied backstage and on schedule at fashion week shows in each of the fashion capitals, every season alongside some of the world’s most elite designers and brands.

Oxfam 

Oxfam is a global community of people who believe in a kinder, and radically better world, where everyone has the power to thrive not just survive. We believe we can overcome poverty by fighting the injustices and inequalities that fuel it. 

Oxfam has more than 500 shops in the UK. By buying and donating through Oxfam shops, you can help to protect our planet, while helping raise vital funds to tackle poverty and injustice around the globe.  

To find your local Oxfam shop go to: https://www.oxfam.org.uk/shops/

Second Hand September

Oxfam launched Second Hand September in 2019 to inspire people to shop in a way that is kinder to people and the planet – without compromising on style. The campaign encourages people to donate and buy second hand items in September.

Participants can use the hashtags #SecondHandSeptember #FoundInOxfam on Instagram, TikTok and Twitter when they post their finds, and tag @OxfamGB.  

Click here for more information: https://www.oxfam.org.uk/get-involved/second-hand-september/

About Vinted

Vinted is the leading second-hand fashion marketplace in Europe and a go-to destination for all kinds of second-hand items, with a mission to make second-hand the first choice worldwide. Find out more here.