Our partnership with Simba

Simba is the first corporate partner to have a dedicated page on the Oxfam Online Shop, marking a milestone in how the charity collaborates with brands to scale impact through circular retail. Through the donation of end-of-line and refurbished products, the partnership extends product lifecycles, reduces waste and redirects commercial stock to create both environmental and social value.

The initiative demonstrates how strategic corporate partnerships can generate unrestricted funding for charitable programmes while supporting circular economy principles and strengthening brand purpose through measurable social impact.