Our objectives were broken down into these key areas:
- Supporting content
- Leadership
- Compliance
- Training
- Human resources
- Procurement
What follows is how we set about achieving them.
Supporting content
The first objective was to create an accurate accessibility statement for our Oxfam GB and shop websites. These statements reflected the learnings from recent accessibility audits, making it clear where some of our supporters might experience accessibility issues and inviting people to give us accessibility feedback.
All accessibility issues identified in the audits, which have not already been actioned, have now been added to our task list.
We were also asked to write an accessibility vision and mission statement.
This is what we have committed to:
Vision - Every Oxfam digital experience will bring our brand to life and engage UK audiences, inspiring them to give money, time or take action with Oxfam. By crafting authentic and inclusive experiences designed for real people we build trust and deepen relationships.
Mission - Our ongoing mission is to improve performance, inclusion and user satisfaction across all digital platforms. To do this we oversee and work with others to deliver the following: analytics and user research, human-centred design, ethical design, accessibility, interaction design, and user journey mapping.
Leadership
Put simply, we chose someone to head up accessibility (that’s me).
Compliance
Accessibility compliance starts with the brand. This project could not have been better timed, as Oxfam GB is in the middle of a brand refresh. The Brand team have been very supportive, and I have helped them shape the new brand toolkit, ensuring Web Content Accessibility Compliance, and including advice on creating accessible content. We have also ensured all brand documentation is optimised for assistive technology.
Training
My aim was to go above and beyond with training materials. We have run webinars on MS Word, Adobe Acrobat, InDesign, Social Media, building a Disability-Inclusive Culture and Alternative text. All of these resources and more are available on our intranet and have been widely shared across Oxfam.
Human resources
We are now in the process of refining the copy for job descriptions in the digital engagement division to include digital accessibility knowledge and experience as desirable.
Procurement
We are close the the end of reviewing the procurement channels (products and services). Our process has been to interview everyone involved in procurement individually and look for trends in the responses. The interviews follow a questionnaire, which we created to better understand current processes.
