CELEBRITIES DAZZLED IN SECOND-HAND AT OXFAM LONDON FASHION WEEK SHOW AS SALE OF CATWALK CLOTHES LAUNCHES

IMMEDIATE RELEASE

Link to B-roll here

Link to photographs here

A star-studded line up of celebrities including Radio 1 DJ Vick Hope, Sex Education actor George Robinson and Dragon’s Den’s Deborah Meaden shone the spotlight on second-hand fashion in Oxfam’s show at London Fashion Week tonight. All of the catwalk outfits are now available to buy on Oxfam’s Online ‘wardrobe’ Shop with Vinted.

Taking place at the Ambika P3 art gallery, Oxfam’s show Style for Change spotlighted the finest sustainable clothing with a show of all pre-loved clothes styled by the pioneer of thrifting, stylist Bay Garnett. The show took place as new Oxfam research reveals that two thirds of people – 65 per cent - in the UK own second-hand clothing, while one in 10 say the majority of the clothes they buy in the next 12 months will be second-hand.

Every outfit on the catwalk – worn by the likes of The Umbrella Academy actor Robert Sheehan, Saturday’s singer Frankie Bridge, renowned fashion designer Katharine Hamnett and Ted Lasso actor Kola Bokinni – is now up for grabs on Oxfam’s online ‘wardrobe’ shop on second-hand marketplace, Vinted, who proudly partnered with Oxfam on the show.

All the money raised from the clothes will support Oxfam’s work tackling poverty and inequality around the world.

The show – which called for people to ‘Dress for the world they want, for everyone, everywhere’ – was a part of Oxfam’s Second Hand September campaign, which launched in 2019 to encourage people to shop second-hand and strive for a more sustainable fashion industry.

A full list of celebrities who appeared on the catwalk included:

• George Robinson
• Deborah Meaden
• Robert Sheehan
• Vick Hope
• Frankie Bridge
• Kola Bokinni
• Julia Hobbs
• Jacquetta Wheeler
• Katharine Hamnett
• Greta Bellamacina
• Eunice Olumide
• Charlie Craggs
• Grace Clover
• Sarel
• Brett Staniland
• Scott Staniland
• Megan Jayne Crabbe
• Claire Sisk
• Mouchette Bell
• Angellica Bell
• Miranda Richardson
• Penelope Tree
• Saffron Vadher
• Rachel Georgiou (Oxfam competition winner)

Stylist Bay Garnett said: “Tonight was absolutely incredible. Seeing all the looks on the runway is always one of my favourite bits of the whole process. It’s nights like these that prove why second-hand always works and why I love it – the mix, and something for everyone.”

Dragons Den star, Deborah Meaden, said: “We know that the fashion industry is having a huge impact on our planet, which is exactly why we need to be talking about sustainable clothes. Having a fashion show like this proves that second-hand clothing is not only stylish and great value-for-money, but it helps the planet. It was a bit out of my comfort zone to take part in a runway show at London Fashion Week - but it was fantastic and we definitely proved the power of pre-loved clothing tonight."

BBC Radio 1 DJ and TV presenter, Vick Hope, said: “It definitely feels like there is a real shift happening, where people are finally seeing how fabulous second-hand shopping is, particularly pre-loved clothing! The beauty of shopping in places like Oxfam is that you never know what you might find and it’ll be completely unique; as well as being new to you, these clothes have stories to tell, and more life to live and be loved. It’s important to try to make changes where we can for the sake of our planet - buying or donating our unwanted clothes so other people can feel great in them is one of the little economical things each of us can do. It just makes sense!”

Kehinde Brown, Oxfam’s Strategic Communications Lead, directed the fashion show. She said: “The show this evening was everything we hoped it would be and more. There is something truly magical about the power of second-hand and tonight showed us that. Now, more than ever, we need to style for change for the sake of our planet and people. This is the future of fashion."

Marianne Gybels, Vinted’s Senior Director of Sustainability, said: “The show tonight has been truly inspiring. It did a fantastic job of highlighting the creativity, beauty and potential of second-hand fashion. This partnership with Oxfam allows us to emphasise the importance of making pre-loved clothing accessible and appealing for everyone. By making these looks available on Vinted, we continue to show that second-hand fashion is not just a trend but a powerful movement towards a more sustainable fashion industry, and anyone can join!”

You can shop the catwalk collection from Oxfam’s Style for Change show at London Fashion Week on Oxfam’s online wardrobe shop with Vinted here.

Find pictures here: https://oxfam.box.com/s/2dn9s8fup52w6rr367kwpu331p2hwb5g

For more information or interview requests contact: Oxfam Media Unit media.unit@oxfam.org.uk / 07748 761999

Ends

Notes to Editors

• Style for Change is on 12 September, 7pm, at Ambika P3, London NW1 5LS. This is a strictly invite-only event.
• The survey was undertaken by Mortar Research on behalf of Oxfam. The survey was carried out amongst a total of 2,013 nationally representative UK respondents. The study ran on 3rd - 5th September 2024.
• Bay Garnett is a British stylist, editor and consultant. She was one of the first fashion editors to pair elusive couture creations with accessible charity shop treasures in shoots for Vogue. Credited with pioneering “thrifting”, she and Kira Jolliffe founded the anti-fashion magazines Cheap Date and Fanpages, and co-authored the book The Cheap Date Guide To Style. Bay has championed Oxfam’s Second Hand September for a number of years now. This was Bay’s third Oxfam fashion show, which she has styled with all second-hand clothing.
• Style for Change is produced by Antony Waller.
• Electronic Duo, Groove Armada have kindly supplied their iconic Superstylin’ track for Oxfam’s Second Hand September mood film.

Runway walkers: George Robinson, Deborah Meaden, Robert Sheehan, Vick Hope, Frankie Bridge, Kola Bokinni, Julia Hobbs, Jacquetta Wheeler, Grace Clover, Greta Bellamacina, Charlie Craggs, Eunice Olumide, Sarel, Katharine Hamnett, Miranda Richardson, Brett Staniland, Scott Staniland, Megan Jayne Crabbe, Claire Sisk, Saffron Vadher, Mouchette Bell, Penelope Tree and Angellica Bell.

Hair:

Hair by Narad Kutowaroo for Unite Haircare. Tags: @unite_hair_uk @naradkutowaroo

A London-based session stylist, Narad Kutowaroo's diverse career has taken him around the world looking after chart-topping artists and award-winning actors, styling backstage at both haute couture and ready to wear fashion weeks. Narad became Unite Haircare's official Uk ambassador in early 2022, working with the brand on celebrity shoots, editorials and global fashion catwalk shows and presentations.

Makeup:

Makeup by Mandy Gakhal for AOFMPro. Tags: @aofmakup @mandaygakhal

Mandy Gakhal is a pro-makeup artist who has worked backstage at London, Milan, New York and Paris Fashion Weeks. AOFM Pro is a high-profile creative agency, specializing in supplying teams of beauty professionals such as makeup artists, hairstylists and nail technicians. Known globally within the fashion industry as a leader in supplying backstage makeup teams for fashion shows, with teams supplied backstage and on schedule at fashion week shows in each of the fashion capitals, every season alongside some of the world’s most elite designers and brands.

Oxfam

Oxfam is a global community of people who believe in a kinder, and radically better world, where everyone has the power to thrive not just survive. We believe we can overcome poverty by fighting the injustices and inequalities that fuel it.

Oxfam has more than 500 shops in the UK. By buying and donating through Oxfam shops, you can help to protect our planet, while helping raise vital funds to tackle poverty and injustice around the globe.

To find your local Oxfam shop go to: https://www.oxfam.org.uk/shops/

Second Hand September

Oxfam launched Second Hand September in 2019 to inspire people to shop in a way that is kinder to people and the planet. Second Hand September is a campaign to encourage people to donate and buy second-hand items in September.

Participants can use the hashtags #SecondHandSeptember #FoundInOxfam on Instagram, TikTok and Twitter when they post their finds, and tag @OxfamGB.

Click here for more information: https://www.oxfam.org.uk/get-involved/second-hand-september/

Vinted

Vinted is Europe’s leading international online C2C marketplace dedicated to second-hand fashion, with a growing community of members across Europe and beyond. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.