Eunice Olumide showcases upcycled collection at London Fashion Week for Oxfam’s Second Hand September

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Scottish supermodel, Eunice Olumide MBE, showcased a new collection of upcycled and recycled designs during London Fashion Week’s The Future of Fashion event, for Oxfam’s Second Hand September.

The sample collection featured recycled and upcycled garments, clothing offcuts and discarded materials, including many pieces originally donated to Oxfam and reworked by Olumide into new designs for her TRNAIR Apparel line. The showcase celebrates the creativity of circular fashion and how donated clothing and waste material can be transformed into desirable, wearable and individual designs.

Eunice Olumide/Alla Bogdanovic

Eunice Olumide MBE showcasing sample collection, garments sourced from Oxfam

“

The future of fashion is about imagination. We already have so much material around us, the challenge is seeing its potential. TRNAIR is about individuality, freedom and making the ordinary extraordinary.”

Eunice Olumide MBE

The presentation formed part of The Future of Fashion, an evening at London’s Groucho Club supported by Oxfam, which brought together leading voices from fashion and sustainability to explore how the industry could change over the next decade.

Following the collection showcase, Olumide was joined by acclaimed journalist and sustainability commentator Lucy Siegle, fashion designer Harris Elliott and second hand pioneer and stylist, Bay Garnett, for a panel discussion about where fashion could be by 2035.

The conversation built on findings from Oxfam’s first State of Style report, which explores Britain’s changing relationship with clothing and the environmental cost of buying more and wearing less. The report found that one in five people have thrown unwanted clothes in the bin, highlighting the scale of clothing that is being discarded rather than kept in use.

“

There’s a real system now that encourages us to buy more, more often, and treat clothes as disposable, without a second thought. But we need to choose things that are better made and built to last. Every time we do, we’re making a small argument for a different way of dressing.”

Bay Garnett, second hand pioneer and stylist

Eunice Olumide/Richie Mafwa

Showcase of Eunice Olumide's collection for Second Hand September

Second Hand September continues to challenge ideas about the value of clothes and celebrates the creativity, individuality and potential of what already exists – encouraging people to see second-hand not simply as an alternative to buying new, but as a way to discover unique pieces while giving clothes another life.

The event brought this idea to life through Olumide’s collection, demonstrating how materials that already exist can become the starting point for 'new' and distinctive fashion.

“

Second Hand September is about showing that buying less doesn’t mean compromising on fashion. It’s about choosing clothes you’ll love, wear again and again, and giving great clothes another life.”

Rachel Cosgrove-Pearce, Retail Director at Oxfam

More information about Second Hand September, shopping more sustainably and Oxfam’s State of Style report can be found at Oxfam.org.uk/shs.

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